Mark and Katie Mcelreath
Church Planters to downtown Atlanta
Mark McElreath and his family has been called by God to plant a church in downtown Atlanta. They called Drew to come to Atlanta and produce a deputation video for them to help not only raise awareness for what has called them to do, but to also raise funds to support them as they plant a church. City Baptist Church just recently had their charter service and God is blessing their efforts.
The Task
Mark and Katie McElreath hired us to capture footage and put together a video that they would be able to use to show other churches what God has called them to do in order to raise support for their ministry. This video included many details about Atlanta’s past, the spiritual condition of Atlanta today, and what the McElreath’s hope to accomplish.
Our Objectives
- Effectively communicate the McElreath’s mission and vision.
- Produce a video that effectively shares their mission and clearly calls viewers to take action.
- Tailor content to be easily shared to reach a wide audience.
Our Problem solving Skills in Action
Effectively Communicate the McElreath’s Mission and Vision
As the ministry in Atlanta had yet to begin, we took a strong story-telling approach to Mark McElreath’s video. We constructed a detailed narrative, diving into some of the history of the great city of Atlanta. We covered some amazing things that took place there, such as the Olympics in 1996, and also discussed some of the spiritual heritage in Atlanta. The spiritual landscape of Atlanta today is not what it once was. Atlanta is deprived of strong, Bible preaching churches. We then went into detail about how the McElreath’s would bring the light of the Gospel to downtown Atlanta.
Producing a Video that Shares their Mission and Calls Viewers to Action
Without intent, a video is nothing more than just several interesting clips thrown together that may entertain, but has little value. Our goal for this video was clear: to bring awareness of the drastic spiritual decline in Atlanta, and what the viewer could do about it. The big “call to action” was to financially support the McElreaths, but the video also urges viewers to get involved in prayer and witnessing efforts. As a result of this laser focused intent, several churches who had been praying for Atlanta saw the video, and took the McElreath’s on for support immediately.
Tailor Content to be Easily Shared to Reach a Wide Audience
Video is the most viral form of content that can be shared today. Studies have shown that audiences are twice as likely to engage with video content as opposed to static content. We leveraged this opportunity to expand the reach of their deputation video. Not only was this video shown at churches where the McElreath’s presented their ministry, but also was sent to people in their network. This contributed to the accelerated growth and rapid fundraising efforts.
Mark Mcelreath
Pastor of City Baptist Church Atlanta, GA
“Very professional and fast turn around! I highly recommend [Drew] for your next project.“