Max and Matti Llama
Church Planters to the Florida Keys
Max and Matti Llama are church planters in South Florida. They are starting in Key West, and aim to start a church on each island in the Florida Keys. As they work their way up the Keys, they will equip local pastors to lead the work. Max grew up in Key West, and is following God to make a difference in his local community.
The Task
Max and Matti Llama hired us to capture footage and put together a video that they can use to show other churches to raise support for their ministry. This video included footage of their mission field, as well as them actively involved in ministry, and a clear call to action from Max. We jumped on a plane and flew out to Key West for a few days to effectively capture what God is doing there.
Our Objectives
- Effectively communicate the Llama’s mission and vision.
- Produce a video that effectively shares their mission and clearly calls viewers to take action.
- Tailor content to reach a wide audience.
Our Problem solving Skills in Action
Effectively Communicate the Llama’s Mission and Vision
The Llama family has a unique strategy when it comes to their ministry. Their goal is to plant churches in each island of the Florida Keys, and work their way up the islands and plant a church in Miami and partner with established churches along the way. When we arrived in Key West, we took some time to observe everything they were invloved in, and made sure to emphasize the key aspects of their ministry. We sat down with Max and set up a clean talking head shot where we allowed him to share all that they were doing. When we built their deputation video, we made sure we reinforced the message with footage reflecting their ministry.
Producing a Video that Shares their Mission and Calls Viewers to Action
The purpose of the video that we produced for the Llamas was not only to raise awareness for what they are doing, but to also help them raise funds to support them in their work. To do this effectively, we structured the video to make viewers aware of the needs, inform viewers about what was being done about it, and how they could take action to be a part. We also made sure that “the ask” was clear but not overly forward. Using this method gives your video purpose and gives viewers a logical reason to watch.
Tailor Content to Reach a Wide Audience
Since Max Llama and his family are still raising support for their ministry, we produced their video with shareability in mind. Not only is their video the perfect length and format to show in church services, but it is also easily shareable on social media. To achieve this, we were really intentional in the information presented in the video so that not only did we achieve a good length, but also were able to create a video that hold viewer’s attention. Since there is a clear call to action, we breathed purpose into the video, which in turn, made it shareable.
Max Llama
Church Planter in the Florida Keys
“We recently worked with Drew on a project for our ministry and were very pleased. Top quality media and great overall experience.”